How a travel creator gained 5,800 followers in two months during a social media explosion

A Simple Introduction

Hi! I'm Jin Minwoo, a live commerce show host and travel creator with 5 years of experience, also known as Traveler :)

‍

Account Introduction

I'm currently managing an account that's all about travel-related content, vlogs, and overseas travel markets, in collaboration with Modu Tour. I've got loads of experience growing subscribers super-fast, and I'm going to tell you how!

‍

Experience and know-how to grow subscribers fastest

I've got loads of experience growing subscribers super-fast, and I'm going to tell you how!

Until December 2024, I operated an account with 1,000 followers, mostly acquaintances. I mainly uploaded personal daily life and references as a show host.But on February 8th, I hit a major milestone by gathering about 6,800 Instagram followers - and in just two months!

‍

I'm delighted to share how I achieved this feat, exclusively for the Short Shock magazine!

‍

🙆🏻 The Short-form Market Requires Skill, Not Luck

My biggest success seems to be 'Ttip Trip', an overseas travel market content I branded in collaboration with Modu Tour. I've had the pleasure of working closely with Modu Tour for two years as a travel specialist show host, and it was Modu Tour who proposed this collaboration first.

Some might think, "You were lucky and got a chance to work with a big company, so of course it was possible." But I'm here to tell you, it's not just luck.

Even with great products and content, it takes a lot of strategy, planning, and study for people to go viral and for that viral content to spread.

Can anyone do it easily? Absolutely not! Let me show you with real examples!

‍

🙆🏻 The Importance of Content

For instance, a video promoting the market based on the "One Breath Challenge" recorded 450,000 views. It was content explaining all the special benefits included in the market in one breath.

It's so exciting to see how many people participated in the promotional event, with loads of them achieving high scores! This amazing piece of content gained a whopping 2,900 followers. And the best thing is, it's just the beginning!

‍

It was all thanks to the promotional information that so many people got involved, recording high scores, and this single piece of content gained 2,900 followers!

‍The insight from this didn't stop there, but has continued to steadily supply followers and build decent insights for each new post.

Shall I show you another example?

‍

‍

This piece of content is all about a travel package to Taiwan, but by using the eye-catching phrase "Why go to Taiwan if you're going to do it like that?", it really drives home the message "If you're going to pay so much, why not just not go at all?" – and it's like music to the ears of my cost-effective product!

‍

This content also brought in some incredible insights. Most of the viral spread came from new followers, which led to a huge jump in new followers.

I know for a fact that this isn't luck. I've done a lot of research, content study and practice, and I know that if your product is good, you need quality content and good ideas to back it up – otherwise it's never going to generate any response.

‍

🙆🏻 Strategic Content Operation

In my personal opinion, uploading content without a strategy these days is like digging in the air.

Honestly, when I first received the market proposal, I had to operate within about 1,000 followers based on acquaintances, so it was very daunting. But because it was a good opportunity, I thought a lot about how to gather potential followers and after much study, I achieved the current growth through 'Social Biz' and 'Meta Ads'.

I'm doing some research at the moment, and I'm already finding the most effective ads for my content! I'm using the targeting settings and appropriate A/B testing within 'Meta Ads', and I'm using 'Social Biz', an automated DM sending platform, to set up sending private links for market information confirmation and reservations only to followers via DM. Through this, I think I'm enjoying multiple benefits, including follower acquisition and comment activation.

‍

In conclusion, I'm operating the account with this flow:

1. Create quality content
2. Viral spread through Meta ads
3. Accumulating insights through Social Biz DM automation
4. Re-spread by Instagram algorithm based on accumulated insights
5. Follower acquisition

‍

✅ Future Plans

Right now, my account is bursting with market and travel-related informational content, but as it gradually establishes itself, I'm super excited to show more travel vlog content that can showcase my personality.

I'm eager to foster active communication by building stronger connections with my followers, creating an engaging space where they can actively participate through comments and sharing.Moreover, as my follower base grows, I'm excited to create a travel platform that brings Koreans and foreigners together.

I'm super excited to see the character of 'Traveler M' really come to life in the content to come, and I'm confident that within the next year, we'll have just 100 loyal followers. If just 100 people love my character, I know we can make all my dreams come true.

So, I'd love your support in making this happen! Thank you so much!

‍